Sunday, October 13, 2013

McDonald's to put 20 million books in Happy Meals!

I'm floored with the news that McDonald's will be giving away books inside Happy Meals! I recently read an article on the LA Times website titled Happy reads? McDonald's to put 20 million books in Happy Meals by Carolyn Kellogg.

In her article, Ms. Kellogg writes:
Most people heading to McDonald's know what to expect: They can get a cheeseburger, fries and a drink. And in November, kids can also get something to read -- 20 million somethings.

McDonald's will distribute 20 million print books in Happy Meals from Nov. 1-14. Each book will feature a McDonald's Happy Meal character and, according to the press release, "brings nutrition, imagination and play to life in a fun way."
McDonald's is also creating a series of custom eBooks too! Happy Meals have certainly changed from when I was a kid... I like the idea of kids receiving a book to read instead of a toy inside their Happy Meals!

Until my next post, happy reading!

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