Oyster, "Netflix For Books", Is Shutting Down

I read an article on Wired titled ‘Netflix for Books’ Startup Oyster Is Shutting Down by Davey Alba. In the article, Davey Alba writes the following:

The two-year-old company says it will take steps to “sunset” the Oyster service over the next few months and will honor customers’ requests for refunds over the next few weeks. It’s not immediately clear exactly why the company is shuttering its operations, but as Re/code initially reported, most of its team, including CEO Eric Stromberg and co-founders Andrew Brown and Willem Van Lancker, are joining Google to work on the company’s Google Play bookstore. (Google confirmed the move in an email to WIRED.)

“We believe more than ever that the phone will be the primary reading device globally over the next decade—enabling access to knowledge and stories for billions of people worldwide,” the co-founders wrote in a blog post. “Looking forward, we feel this is best seized by taking on new opportunities to fully realize our vision for ebooks.”

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I haven't personally used Oyster's services myself. Yet, I found myself surprised by the announcement that they were shutting down. I'd think being able to read an unlimited amount of ebooks would be a huge draw for avid readers.

Have any of you used Oyster? Are you sad to see that they'll be shutting down?