I read an article on the Wired website titled Marvel Comics Launches Chick-Lit Line of Superheroine Novels by Graeme McMillan. In the article, McMillan writes:
Today, Marvel Entertainment announced a new partnership with Hyperion Books — like Marvel, a Disney subsidiary — to publish The She-Hulk Diaries and Rogue Touch, two novels described as featuring “strong, smart heroines seeking happiness and love while battling cosmic evil.” Yes, it’s time for superhero chick-lit.I'm thrilled to learn that superhero novels will be featuring “strong, smart heroines seeking happiness and love while battling cosmic evil.” I only hope that both The She-Hulk Diaries and Rogue Touch, both of which will be released in June, portray women in a positive light.
The move could potentially be part of a response to the realization that Marvel had no female-led comics as of this time last year; Marvel has also launched multiple comic series with female leads in recent months, from Captain Marvel to the upcoming all-woman X-Men.
Hyperion’s editor-in-chief Elisabeth Dyssegaard is quoted in the announcement as saying that the two companies “think it’s a great time to explore what happens to super heroines when they are dropped into traditional women’s novels,” suggesting something closer to Pride and Prejudice and Professor X than the generic-sounding synopses actually offered by the publishers.