Thursday, October 11, 2012

Ernest Hemingway's Promotion of Ballantine Ale

Buzzfeed recently featured an article titled How Ernest Hemingway Probably Got Free Beer For Life, which I found interesting because in this article the staff writer states "Why write your own ads when Hemingway writes a better one for you? Papa actually wrote this sales pitch for Ballantine in 1951"! 

Who would have guessed that a famous writer would have written an endorsement for beer! This same Buzzfeed article also states that "John Steinbeck also appeared in a Ballantine ad, two years later."

Click on above link to read what Hemingway wrote about Ballantine Ale.


  1. Love his references to 'Old Man and the Sea'. :D

  2. Replies
    1. I found this interesting too because who ever thought a Nobel Prize Laureate would write an endorsement for his favorite beer????